Product Design


Blayne Robinson

saferCycle uses intuitive LED turn signals and a companion app to make the presence of cyclists and their intentions clear to all vehicles.


Cyclists and motorists do not feel safe sharing the road with one another. In 2017 49 cyclists were killed or seriously injured in traffic collisions in Toronto alone. This potential increase in cyclists would further increase the safety of cyclists as motorists adapt to the heightened presence of cyclists. Furthermore, the ongoing development and testing of self driving vehicles provides a new threat to cyclist safety as current systems can not identify cyclists and their intentions with a reliability that should be expected of a motor vehicle.


The long term solution to cyclist safety issues is the development of bicycle friendly infrastructure, however this solution requires millions of dollars, as well as massive quantities of time and labour allocated to accomplish, so it appears that the short term solution is to make cyclists more visible, as well as ensuring that their intentions are clear.


The saferCycle system consists of bicycle mounted peripherals as well as a companion application. The peripheral system provides cyclists with intuitive turn signals using four LED modules as well as haptic feedback in the bicycle's handlebars in the event of a vehicle entering the cyclist's blind spot. Connecting the companion application allows cyclists to anonymously broadcast the cyclist’s location, direction of travel, and signaled intention to a database accessible by third party applications and self-driving vehicle software to prevent the awareness of cyclists being limited to visibility.