Sustainability
Product Design
Storytelling
Visual Design

Modern Forager

Josh Millard

Modern Foraging helps grocery shoppers tap into the wealth of expertise and passion present within the Toronto food world.

Why

Around the world cities like Toronto are transitioning towards sustainable food and farming. As it also becomes a valuable business practice, grocery shoppers now have a critical role in defining new alternatives. It's time for shoppers to become stakeholders in their groceries.

How

I spoke with recently independent young-adults to hear their grocery story. I found the typical grocery experience struggles to meet the values they shop for. But testing showed it’s hard to see past conditions like: transportation distances, work location, and lack of information. It's a disconnect that corners most shoppers to closed-off habits. This informed the design of Modern Forager, a guide to new alternative food sources—and the experts behind them.

What

Modern Forager bridges planning and shopping with a match-making experience. It finds alternative places to source your ingredients. Then, during opportunistic moments, suggests how to get there. This helps grocery shoppers tap into the wealth of expertise and passion already present within the Toronto food world. By nudging shoppers closer to food sources, it aims to reinvigorate their relationship with food again.